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Grimm: Cards of Fate mobile game, based on hit NBC TV Series, announced

New game will bridge the gap between Season 5 and Season 6, and is available on the Apple App Store and Google Play starting today 

MOUNTAIN VIEW, Calif. – June 2, 2016 – Midverse Studios, a Silicon Valley mobile gaming developer, in conjunction with its publishing partner Ever Dead Studios, announced today the general availability of Grimm: Cards of Fate, based on the hit NBC television series Grimm.

Grimm: Cards of Fate is a fast-paced mobile game, with visual elements, characters, and creatures inspired by the TV show, combining several popular methods of gameplay, including card collection, card battle, match3 and hidden objects game mechanics.

The game’s release now will allow fans of the show to engage with their favorite characters and creatures from the Grimm TV series in ways that complement the overall Grimm storyline, acting as a bridge between the the season 5 finale, which aired on May 20, and the recently announced upcoming sixth season on NBC.

“Our unique Watch and Play experience means that fans can relive the experience of their favorite episodes and creatures from Grimm,” said Rizwan Virk, co-founder and CEO of Midverse Studios.   “Moreover, when the show is on the air, we will be able to release content related to that episode immediately for a truly unique, integrated trans-media experience.  In this way, the mobile game becomes an extension of the show.”

Quests inside the game are based on individual seasons/episodes of the show, resulting in a unique “Watch and Play” experience.  As players complete quests and collect cards from a prior episode on their mobile devices, they can easily link to and purchase that episode directly on Apple iTunes or Google Play.  Immediately after new episodes from Grimm’s upcoming Season 6 air, viewers will be able to go into the game, complete new puzzles, collect characters and battle creatures specifically from that week’s episode.

The gameplay also includes a core Card Battle “player vs. player” mode, which allows players to battle one another using their team of characters and creatures. Players earn cards from quests that are built on the popular casual gaming mechanics, including Match 3 and Hidden Objects.  Players collect families of cards to complete collections that are based on elements of the show. Characters, creatures (known as Wesen), artifacts, weapons and even potions from the unique and popular show are featured prominently in the game.

“With the Grimm television show, the producers and NBC have created an incredible original world of supernatural characters based on the Grimm Brothers texts,” continued Virk “The show has gone on to capture to the imagination of fans around the world, making the incredible library of creatures and characters are a great fit for a collectible card and battle game.”

Grimm: Cards of Fate is built on Midverse’s Undead Engine, which can be used to bring characters, content and storylines from popular IPs, including sci-fi, horror and fantasy, to life in an engaging mobile gaming format.

Fans can download the game immediately from the links:

Apple App Store:

https://itunes.apple.com/app/id1087152708

Google Play:

https://play.google.com/store/apps/details?id=com.everdeadstudios.grimm

©2016. Grimm and Grimm: Cards of Fate and their respective logos are trademarks and copyrights of Universal Television. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

About Grimm

“Grimm” is inspired by the classic Grimm Brothers’ fairy tales.  The series stars David Giuntoli as Portland homicide detective Nick Burkhardt, who discovers he’s descended from an elite line of criminal profilers known as Grimms and increasingly finds his responsibilities as a detective at odds with his new responsibilities as a Grimm.

The series, from Universal Television and Hazy Mills Productions, also stars Russell Hornsby, Bitsie Tulloch, Silas Weir Mitchell, Sasha Roiz, Reggie Lee, Bree Turner and Claire Coffee.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by a team of industry experts who were an integral part of the Tapjoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish. In addition to its first party games, including Penny Dreadful: Demimonde, Midverse develops and releases games through its network of partners.  Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors. For more information, visit http://www.midversestudios.com/ 

About NBCUniversal Brand Development Group

The NBCUniversal Brand Development Group drives expansion of the company’s intellectual property across the corporation.  With a focus on kids and family, the business unit has oversight of a dedicated Universal Kids & Family TV Productions business, Digital Products & Gaming, NBCUniversal Consumer Products, and Franchise Management.  A key component to this division includes evolving titles into robust, multi-year sustainable brands with multiple consumer touchpoints, including Television, Digital, Video Games, Consumer Products and Live-Events, among others.

NBCUniversal Brand Development Group is part of NBCUniversal.  NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. 

Media contacts:     

Johner Riehl / Jason Wonacott

Wonacott Communications for Midverse Studios

jriehl@wonacottpr.com / jwonacott@wonacottpr.com

Penny Dreadful: Demimonde mobile game released in time for Halloween, based on hit TV Series from SHOWTIME®

A new, spellbinding puzzle and collectible card game is available for Apple iTunes and Google Play starting today 

MOUNTAIN VIEW, Calif. – October 29, 2015 – Just in time for Halloween, Midverse Studios, a Silicon Valley mobile gaming developer, in conjunction with its publishing partner, Ever Dead Studios, announced today the general availability of Penny Dreadful: Demimonde, based on the hit SHOWTIME television series Penny Dreadful.

Penny Dreadful: Demimonde, developed under license by CBS Consumer Products and SHOWTIME, allows fans of the show to engage with their favorite characters and content from the series in ways that complement and enhance the overall Dreadful experience.

“The gothic look and horror themes in Penny Dreadful are a perfect fit for a game released during the Halloween season,” says Rizwan Virk, co founder and CEO of Midverse Studios.   “We have tested this game with fans of Penny Dreadful and fans of Card Battle games, and so far players have been thrilled.  The graphics, user experience, and gameplay allow the player to feel they are entering the dark and mysterious world of the Demimonde, a half world between reality and the supernatural introduced in the series. “

Penny Dreadful includes some of literature’s most terrifying characters, including Dr. Frankenstein and his monster, Dorian Gray, Mina Harker and other iconic figures from the novel Dracula, all of whom are available as collectible cards in Penny Dreadful: Demimonde.

This fast-paced game, with visual elements and cards inspired by the TV show, combines several popular methods of game play into a single integrated gaming experience.  The gameplay includes a core Card Battle “player vs. player” mode, which allows players to battle one another using their team of characters and monsters.  Players earn cards from quests that are built on the popular Match 3 mechanic, and then complete collections of cards.   Characters, artifacts, and locations from the unique, visually appealing show are featured prominently in the game.

Quests inside the game are based on individual episodes of the show, resulting in a unique “Play and Watch” experience.  As players complete quests for an episode on their mobile devices, they can easily link to and watch that episode directly on Apple iTunes or Google Play.

Penny Dreadful: Demimonde is built on Midverse’s Undead Engine, which can be used to bring characters, content and storyline from popular IPs, including sci-fi, horror and fantasy, and mold them into an engaging mobile gaming format.

Fans can download the game immediately from the links below:

Apple iTunes App Store:

https://itunes.apple.com/app/penny-dreadful-demimonde/id1028144174?mt=8

Google Play:

https://play.google.com/store/apps/details?id=com.everdead.pennydreadfuldemimonde

About Penny Dreadful

The BAFTA Award-winning drama series PENNY DREADFUL stars Josh Hartnett, Timothy Dalton and Eva Green. PENNY DREADFUL’s second season found Vanessa Ives (Green) and Ethan Chandler (Hartnett) forming a deeper bond as the group, including Sir Malcolm (Dalton), Dr. Frankenstein (Harry Treadaway), and Sembene (Danny Sapani), united to banish the evil forces that threatened to destroy them. Meanwhile, Dorian Gray (Reeve Carney) and the Creature (Rory Kinnear) waged battles of their own. PENNY DREADFUL is created, written and executive produced by three-time Oscar nominee John Logan (Hugo, The Aviator, Gladiator) and executive produced by Logan’s Desert Wolf Productions, and by Oscar winner Sam Mendes (American Beauty, Skyfall) and Pippa Harris’ (Revolutionary Road, Call The Midwife) Neal Street Productions. A co-production with Sky Atlantic, season three is currently in production on location in Dublin, Ireland for a nine episode order to debut in 2016.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by a team of industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish. In addition to its first party games, Midverse develops and releases games through its network of partners.  Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors. For more information, visit http://www.midversestudios.com/

Media contacts:     

Johner Riehl / Drew Metzger

Wonacott Communications for Midverse Studios

jriehl@wonacottpr.com / dmetzger@wonacottpr.com

Coverage of our Penny Dreadful Announcement

We pre-announced our Penny Dreadful game at Comic-con recently, along with our “teaser trailer” and our “gameplay trailer” on the Showtime Youtube channel.

We were thrilled at the coverage that it got and the number of times our trailers were viewed on Youtube.  This underscores our contention that Penny Dreadful is one of the best shows on TV right now, and that fans and the media want more Penny Dreadful!

Here are some of the articles written about the game, which are from game sites, horror sites, cinema sites, and business sites:

“Master Vampire” from Penny Dreadful, from Social Times Website

Those are just a few of the articles that have come out recently about our Penny Dreadful game.

We will be making more announcements soon about this and other games built on our new CCG and Puzzle RPG Engine – Stay Tuned!

If you haven’t seen them, here are links to the trailers:

 

Penny Dreadful: ©Showtime Networks Inc. All rights reserved.  Showtime is a registered trademark of Showtime, a CBS Company.

Midverse Studios Announces Penny Dreadful: Demimonde, based on hit TV Series from SHOWTIME®

A new spellbinding puzzle and collectible card game for mobile/social app stores to be released this fall; game will be built using Midverse’s Undead Engine

MOUNTAIN VIEW, Calif. – July 8, 2015 – Midverse Studios, a Silicon Valley mobile gaming company, announced that it is developing a game based on the SHOWTIME hit TV Series Penny Dreadful. The new game, called Penny Dreadful: Demimonde, will allow fans of the show to engage with their favorite characters and content from the series.

The game, under license by CBS Consumer Products, is currently under development and will be launched this fall for mobile phones and tablet devices. Penny Dreadful: Demimonde will be released via the Apple App Store, Google Play Store and Amazon Kindle store, with a Facebook version of the game set to follow.

“With Penny Dreadful, SHOWTIME and series creator John Logan have created a beautiful and haunting world of supernatural creatures and storylines, all intersecting in Victorian London,” said Rizwan Virk, co-founder and CEO, Midverse.  “But the real battles are happening in the demi-monde – a half-world between what we know and what we fear – and we look forward to bringing the unique creepy, intelligent style of Penny Dreadful to our mobile game.”

Virk added, “We also expect that the mobile game will introduce the unique characters of Penny Dreadful to new players that may never have watched the show.  Mobile and Social games are becoming an important part of how IP holders engage with existing and potential fans.”

The gameplay in Penny Dreadful: Demimonde will be a unique combination of Collectible Card Game (CCG) and Puzzle role-playing game (RPG) mechanics.  The puzzles are customized mini-games created for Penny Dreadful fans. Players of the game will be able to collect their favorite characters and creatures from the show, assemble them into a team and battle head to head against other players in tournaments and events.

Penny Dreadful: Demimonde will be built and delivered on Midverse’s new multi-media gaming engine, nicknamed the Undead Engine, because of its ability to bring supernatural creatures/characters to life.  The Undead Engine is a set of inter-connected modules that allow Midverse to take content from TV shows and Hollywood films, and quickly create unique mobile and online games, each with their own look and feel, as well as unique gameplay elements.

Fans will be able to sign up for the beta for Penny Dreadful: Demimonde this summer, by visiting www.midversestudios.com, and see teaser trailers, and updates as they are released throughout the summer.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by a team of industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish. In addition to its first party games, Midverse develops and releases games through its network of partners.  Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors. For more information, visit http://www.midversestudios.com/.

# # #

Media contacts:

Johner Riehl / John Iatesta

Wonacott Communications for Midverse Studios

jriehl@wonacottpr.com / jiatesta@wonacottpr.com

 

Connecting Hollywood with China

Midverse Studios Unveils New HOLLYWOOD+PUBLISH

Program For Chinese Mobile Game Developers

 

Midverse is partnering with Top-Tier Chinese Game Developers and Strategic Partners

MOUNTAIN VIEW, Calif.–Midverse Studios, started by ex-Tapjoy and Gameview/DeNA founders, Rizwan Virk and Mitch Liu, is funded by top-tier VCs including IDG US and IDG China.  The company is introducing its new mobile games initiative for Chinese game developers, HOLLYWOOD+PUBLISH.  In this new “Global IP” program, Midverse licenses Hollywood Intellectual Property from top movie studios, TV and Cable networks, and matches to successful mobile game developers. Midverse will also publish these branded Hollywood IP games in the Western markets including US, Canada, Australia, United Kingdom and EMEA.

This new program complements Midverse’s INVEST+PUBLISH program for US developers announced last month.  The first two US developers selected for that program include Disruptor Beam and Imaginary Games, who are currently developing mobile games based on Game of Thrones, Star Trek and other leading Hollywood properties.

“Mobile game user acquisition costs have become very expensive in the Western markets, and developers are struggling to make a profit,” said Mitch Liu, co-founder and President, Midverse Studios. “We have invested aggressively in licensing Hollywood IP and when matched with the best game engines from Chinese developers, the end result is a very high likelihood of commercial success.”

For the HOLLYWOOD+PUBLISH program Midverse is looking for top-tier Chinese mobile game studios and strategic partners, whose games have the potential to leverage existing well known Hollywood intellectual property. The benefits of a branded IP game include:

  1. Leverage millions of social media followers to spread the word
  2. Lower user acquisition costs from brand recognition through higher downloads rates on app store charts
  3. Higher probability to be featured directly by Apple and Google in their app stores

 

Midverse announces the first Chinese developer to be part of the HOLLYWOOD+PUBLISH program, Top Game.

Top Game

Based in Beijing, Top Game (www.topgame.com) is an award-winning mobile game developer best known for its hit mobile casino games Slots – Titan’s Way and Farm Slots, which already has millions of users worldwide.

As part of the program, Midverse is actively working with the company to secure high profile Hollywood Intellectual property for its upcoming games, as well as publishing its games in the Western markets.

“As one of the members of the HOLLYWOOD+PUBLISH program, we’re looking forward to working with Midverse Studios, a partnership that will complement our industry leading approach to mobile game development,” said Xu Le, CEO and founder, TopGame. “We value Midverse’s expertise in user acquisition and retention as well as the opportunity to work with well known Hollywood IP that will increase our success rate.”

For more information about HOLLYWOOD+PUBLISH, game developers can check out the Midverse Studios website at www.midversestudios.com, or e-mail partners@midversestudios.com.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by Rizwan Virk and Mitch Liu, industry experts who were part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish, Gameview Studios was acquired by Japanese mobile gaming giant DeNA.  Midverse is funded by top-tier Silicon Valley and Chinese venture capitalists including IDG Ventures US and IDG China. For more information, visit http://www.midversestudios.com/.

Introducing Our New INVEST+PUBLISH Program

Midverse is excited to announce our new INVEST+PUBLISH program.  You can read more about it in the full press release as well as articles on Venturebeat, Pocketgamer, and GamaSutra, but here is the gist of it:

For the INVEST+PUBLISH program, Midverse is looking for innovative mobile game studios, whose games have potential to leverage existing well-known Hollywood and new original intellectual property.  Partners for the INVEST+PUBLISH program begin a strategic relationship with Midverse Studios.  The program includes three main components:

  1. Strategic investment in the developer
  2. Multi-game publishing deal, leveraging Midverse cross-promotion technology
  3. Assistance in licensing Hollywood properties to match with their game

For more information, get in touch with us (partners@midversestudios.com).

 

The True Cost of Getting an Engaged User

GamaSutra is featuring a new piece by our co-founder and CEO Riz Virk, in which he describes the fundamental limitations with the CPI-based model for user acquisition, and describes how AppEngage’s CPE+ model points a way forward.

User Acquisition For Mobile Games: The True Cost of Getting an Engaged User

 

AppEngage In the News

Coming off the heels of last week’s exciting GDC conference in San Francisco, we wanted to do a quick roundup of some of the great media coverage AppEngage has been getting lately.  Here’s a quick rundown of some recent highlights:

TechCrunch ran a feature announcing Appengage’s official launch, including an interview with Riz Virk (Midverse co-founder and CEO): http://techcrunch.com/2014/02/27/midverse/

Silicon Valley Business Journal did a piece interviewing Mitch Liu (Midverse’s President and other co-founder) and discussing Midverse’s plans for growth in 2014: http://www.bizjournals.com/sanjose/news/2014/02/28/gaming-platform-midverse-studios.html

VentureBeat then announced AppEngage’s special “100,000 Free Users” promotion for developers: http://venturebeat.com/2014/03/13/midverse-launches-rewarded-engagement-network-that-guarantees-100000-users-to-mobile-developers-exclusive/

AdExchanger did an interview with Midverse’s VP of Growth Jim Rainey: http://www.adexchanger.com/mobile/as-mobile-ad-prices-rise-some-app-developers-shift-to-ad-tech/

[a]listdaily also ran an interview with Jim: http://www.alistdaily.com/news/try-mobile-games-get-game-rewards

FierceDeveloper published a piece on engagement trends in the ad platform space: http://www.fiercedeveloper.com/story/tapjoy-and-appengage-show-how-ad-networks-are-changing-game-devs/2014-03-24

This is just  sample of some of the coverage AppEngage has received over the past few weeks.  The network is growing rapidly, and developers are seeing great results on both the advertising as well as the publishing/monetization side.  The CPE+ model continues to gain momentum…

 

 

 

AppEngage Giving Away Up to 100,000 Free Users

Midverse Studios’ AppEngage Network is offering a special promotion right now, where app developers can earn up to 100,000 free users.   Seriously.   You can read more about it on VentureBeat, and the Terms and Conditions of the promotion are detailed here.

Read about AppEngage in TechCrunch

We are excited to officially launch our AppEngage network today.  Read about it in TechCrunch.